Grey Goose

GLOBAL CAMPAIGN 2019

As creative leads, my partner and I ran and won this pitch. Working closely with our design team, we pushed the boundaries of Grey Goose and the outdated legacy-luxury brand it had become.

A global campaign, with 12-plus TV spots, four videos around the process of making Grey Goose, 20 lifestyle key visuals, and more than 30 product lifestyle visuals being used across print, OOH, and digital/social. The work was adapted to run in the US, Canada, Mexico, LATAM, UK, Germany, France, Israel, Belgium, Spain, Portugal, Russia, India, Australia, and numerous countries in between.

nature, texture, iceland, moody, photography, otherworldly iceland, underground, underworld, otherwordly, woodland,

Adapted to run in the US, Canada, UK, Mexico, Latin America, Russia, Israel, France, Germany, Portugal, Spain, India, Australia, and more.