Brian Leech

We were tasked with positioning Nook as a tablet that helps people explore their passions and interests.

So we created this series of quiet and inviting :15s that focused in on individual moments of discovery and achievement. Where each person has presumably used Barnes & Noble's NOOK to find their own nook in life.

Air travel had sunk to an all-time low. And for some reason airlines were being allowed to operate on a different set of ground rules than any other service industry. Enter JetBlue. A company that was built around the notion of putting the customer first in everything they did. And now, with this new campaign,they had the rallying cry to both keep them on track and let the world know there was another way to fly that didn’t involve the normal human sacrifice. This answer came in three simple words. You Above All.

We needed to create buzz in LA about JetBlue’s “First Bag Free” baggage policy. So we tapped into a truth Hollywood was already talking about. The fact that Celebrities carry a lot of excess baggage. And positioned JetBlue as the one to help free them of it.

We kicked off the JetBlue Celebrity Baggage campaign with an open letter to celebrities in the LA Times. It asked them to hand over their excess baggage to JetBlue, so it could do some good for a change and be auctioned off for charity. Celebs like Lindsay Lohan, Kelly Osborne, Ryan Seacrest, Jessica Simpson, Donald Trump and many others generously donated actual bags from their personal collection in response. The whole 2-week auction took place on eBay. And we drove to it by creating a museum like display on the streets of Santa Monica complete with QR Codes and interactive touch screens. We also took out a series of mobile and rich media ads that allowed users to bid on their favorite celebrity’s bag directly from the banner itself. Response in the social community was huge and even the Celebrities themselves sent out tweets to raise the price of their own bag. And the entire 2 week campaign resulted in $44k dollars raised for charity, over 8k new Facebook fans, and over 68 million sets of eyes on our First bag Flies Free Messaging due to press coverage of the campaign.

We needed to remind Bostonians that JetBlue has the most nonstop routes out of Boston. So we created the first nonstop banner, that never ends. Users were encouraged to scroll to the right to continuously reveal the banner encountering JetBlue's nonstop destinations along the way.

Nickelodeon wanted to introduce the “The Big Help” to a new generation of kids. Philanthropy and social action is everywhere and accessible for adults, yet no-one has really given children an avenue into ownership or enabled kids to contribute on their terms. Primary research showed us that kids have an innate desire to help, they just don’t know how. We combined their love for online gaming and their desire to help by developing a multi-platform approach that meshes the real world and virtual world together — KIDS ON A MISSION, a community based game that is fueled by real world actions.

(RED)NIGHTS is a partnership between (RED) and LIVENATION. A series of 26 concerts, designed to raise awareness of (RED). All proceeds go to benefit the Global fund. We created this iPhone app so concert goers could show their support at (RED)NIGHTS shows by holding up their phones. The music visualizer creates graphics to go along with the tunes, and an audio equalizer shows the audio spectrum in real time.

Get it here ->

When the user snatches the Whopper the browser walls start closing in. Solve the puzzle before your cursor is crushed!

This site for the second chance draw of BK's "Reveal the Secret" game allows users to search for the treasure by following a beam of light as it moves across the landscape. If a visitor dug at the perfect time they had a chance to win the jackpot prize of $10,000