Explore the 80s

{ Advertising }
ROLE: ACD | Art Director CLIENT: National Geographic Channel
COMPANY: Mullen DATE: Spring '13
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To kick off The '80's: The Decade That Made Us, on the National Geographic channel, we launched explorethe80s.com, an interactive HTML5 experience that takes users on an interactive tour of the 80’s. Covering everything from Kenny Loggins, Apple, and Dallas to cocaine, junk bonds, and the Cold War.

JetBlue+Glass

{ Other }
ROLE: CD / AD CLIENT: JetBlue
COMPANY: Mullen DATE: Spring '13
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Google asked people all over the world to submit ideas for what they would do if they “had glass.” So we helped JetBlue become one of the only brands to get in on the action. Within 5 hours of the request, we drove to the airport, brainstormed ideas, and put together a small submission that got noticed in a big way. Within 24 hours the Jetblue submission was picked up by Fast Company, Business Insider, Engaget, PC Magazine, Gadling, San Francisco Chronical, GeekSugar, Tech Crunch and countless others.

Fast CO ->

Engadget ->

PC Mag ->

Business Insider ->

 

BDW Website

{ Design }
ROLE: Art Director CLIENT: Boulder Digital Works
COMPANY: Modernista! DATE: Summer '10
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AWARDS & RECOGNITION:

Bronze | Art Directors Club | Websites

Bronze | One Show Interactive

D&AD - Digital Design

FWA Shortlist

Boulder Digital Works is one of the most progressive digitally-focused graduate programs in the world and it needed its website to reflect that. The digital landscape is in a state of constant change so we created a website that changes with it.

We developed a bookmarking system that we gave to all BDW community members, asking them to tag inspiring sites that they feel represent everything from the most cutting edge digital creative work to the latest business trends. These tagged sites then become the BDW homepage. A custom facebook commenting system allows site visitors to add their own comments — further extending the reach of this growing community. We also completely reinvented their application process, essentially doubling their applicant pool in a matter of weeks.

Stuffies

{ Other }
ROLE: Me CLIENT: Me
COMPANY: Me DATE: Ongoing
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I like to make stuffed things.

What’s your NOOK?

{ Advertising }
ROLE: Art Director - ACD CLIENT: Barnes & Noble
COMPANY: Mullen DATE: Spring '12
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We were tasked with positioning Nook as a tablet that helps people explore their passions and interests.

So we created this series of quiet and inviting :15s that focused in on individual moments of discovery and achievement. Where each person has presumably used Barnes & Noble's NOOK to find their own nook in life.

JetBlue
You Above All

{ Advertising }
ROLE: Art Director - ACD CLIENT: JetBlue
COMPANY: Mullen DATE: Ongoing
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Air travel had sunk to an all-time low. And for some reason airlines were being allowed to operate on a different set of ground rules than any other service industry. Enter JetBlue. A company that was built around the notion of putting the customer first in everything they did. And now, with this new campaign,they had the rallying cry to both keep them on track and let the world know there was another way to fly that didn’t involve the normal human sacrifice. This answer came in three simple words. You Above All.
   

JetBlue – iPeople TV

{ Advertising }
ROLE: ACD | Art Director CLIENT: JetBlue
COMPANY: Mullen DATE: Summer '12
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We made a series of :15 animations with custom composed tunes to bring Jetblue differentiators to life.

Never Ending Banner

{ Advertising }
ROLE: Art Director CLIENT: JetBlue
COMPANY: Mullen DATE: Spring '11
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AWARDS & RECOGNITION: Official Webby Nominee | (Banner Campaign)
We needed to remind Bostonians that JetBlue has the most nonstop routes out of Boston. So we created the first nonstop banner, that never ends. Users were encouraged to scroll to the right to continuously reveal the banner encountering JetBlue's nonstop destinations along the way.

JetBlue Celebrity Baggage

{ Advertising }
ROLE: Art Director - ACD CLIENT: JetBlue
COMPANY: Mullen DATE: Summer '11
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AWARDS & RECOGNITION: Official Webby Honoree | (Integrated Campaign)
We needed to create buzz in LA about JetBlue’s “First Bag Free” baggage policy. So we tapped into a truth Hollywood was already talking about. The fact that Celebrities carry a lot of excess baggage. And positioned JetBlue as the one to help free them of it.

We kicked off the JetBlue Celebrity Baggage campaign with an open letter to celebrities in the LA Times. It asked them to hand over their excess baggage to JetBlue, so it could do some good for a change and be auctioned off for charity. Celebs like Lindsay Lohan, Kelly Osborne, Ryan Seacrest, Jessica Simpson, Donald Trump and many others generously donated actual bags from their personal collection in response. The whole 2-week auction took place on eBay. And we drove to it by creating a museum like display on the streets of Santa Monica complete with QR Codes and interactive touch screens. We also took out a series of mobile and rich media ads that allowed users to bid on their favorite celebrity’s bag directly from the banner itself. Response in the social community was huge and even the Celebrities themselves sent out tweets to raise the price of their own bag. And the entire 2 week campaign resulted in $44k dollars raised for charity, over 8k new Facebook fans, and over 68 million sets of eyes on our First bag Flies Free Messaging due to press coverage of the campaign.

Live In Color

{ Illustration }
ROLE: Illustrator CLIENT: Self
COMPANY: Self DATE: Spring '06
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Nickelodeon: The Big Help

{ Advertising }
ROLE: Art Director CLIENT: Nickelodeon
COMPANY: Modernista! DATE: Summer '10
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Nickelodeon wanted to introduce the “The Big Help” to a new generation of kids. Philanthropy and social action is everywhere and accessible for adults, yet no-one has really given children an avenue into ownership or enabled kids to contribute on their terms. Primary research showed us that kids have an innate desire to help, they just don’t know how. We combined their love for online gaming and their desire to help by developing a multi-platform approach that meshes the real world and virtual world together — KIDS ON A MISSION, a community based game that is fueled by real world actions.

(RED)NIGHTS iPhone Visualizer

{ Advertising }
ROLE: Art Director CLIENT: (RED)
COMPANY: Modernista! DATE: Spring '09
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(RED)NIGHTS is a partnership between (RED) and LIVENATION. A series of 26 concerts, designed to raise awareness of (RED). All proceeds go to benefit the Global fund. We created this iPhone app so concert goers could show their support at (RED)NIGHTS shows by holding up their phones. The music visualizer creates graphics to go along with the tunes, and an audio equalizer shows the audio spectrum in real time.

Get it here ->

Burger King, Banner of Doom

{ Advertising }
ROLE: Designer CLIENT: Burger King
COMPANY: CP+B DATE: Summer '08
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When the user snatches the Whopper the browser walls start closing in. Solve the puzzle before your cursor is crushed!

Burger King: The Big Dig

{ Advertising }
ROLE: Designer CLIENT: Burger King
COMPANY: CP+B DATE: Summer '08
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This site for the second chance draw of BK's "Reveal the Secret" game allows users to search for the treasure by following a beam of light as it moves across the landscape. If a visitor dug at the perfect time they had a chance to win the jackpot prize of $10,000

5D – Detroit

{ Design }
ROLE: Designer CLIENT: University of Michigan
COMPANY: M1/DTW DATE: Spring '07
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The University of Michigan school of architecture conducted an urban planning exercise which examined the issues facing downtown Detroit. Our challenge was to create a single book that unified four different proposals for the area. We used aerial photographs of the city to establish context and bring each proposal to life.

Shoelace Typography

{ Design }
ROLE: Designer CLIENT: Self
COMPANY: N/A DATE: Summer '06
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Shoelace Typeography
 

Erase Paper Waste

{ Other }
ROLE: Designer CLIENT: Me
COMPANY: Me DATE: Spring '07
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Don't waste paper, write on yourself!

Just wash clean and reuse.

Eisenhower Dance Ensemble

{ Design }
ROLE: Designer, Illustrator CLIENT: Eisenhower Dance Ensemble
COMPANY: Self

DATE: Fall '06

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Illustrated with India Ink, and composed in photoshop. Printed on Rives BFK printing paper.